and the SKY


which I sometimes write myself and sometimes collaborate with others. I am constantly dreaming of new ways to present stories interactively, but also love to create simple linear, just-press-play films. 

I left art school thinking i wanted to be a fine artist, but realized quickly that ART IS EVERYWHERE, and there are many avenues for creative ideas to live and thrive (and add good to the world). I have honed my skills and grown artistically by working in games, advertising, and films.

I started from the ground up, as a production artist and learned the production process of how to write and produce an engaging game, how to polish traditional commercial communications (broadcast, print, and interactive), and how to make films on shoestring budgets that allows the viewer to get lost in the narrative and not see the dollar bills associated. I learned how to lead a team, how to communicate my ideas and allow people's talents and experience better them. I've learned that good, informative communication with your clients and colleagues can not only aid your vision, but make for a truly collaborative experience that fortifies it. 

When I see a really good piece of creative in the world, I always think about the individuals who tirelessly protected it in it's initial stages, huddled around it like rugby players, forcefully nudging out the obstacles, moving it through the production process until it was 'born.'  This truly invigorates me and I quietly high-five them in my mind.

The last few years I've worked on loads of non-disclosure projects where I've had the pleasure of assisting clients in marrying interactive narratives with their brands/ideas and presenting content in new and exciting avenues. Oh, how I wish I could show them to you!  Talking about myself gives me the heebie-jeebies, so let’s just do something amazing together!  Say


Nicole McDonald, also known as MARRYtheMOON, is a multi-disciplined creative lead in games, traditional advertising, and interactive experiences. It has been her life’s passion to utilize technology as a creative tool and she is constantly seeking innovative ways for viewers to experience narrative as active participants. 

After studying new-media and filmmaking in college, Nicole began working in games at the famed Looking Glass Studios, where, as a game designer and 3D modeler, she first discovered stories as multi-axial continuums. Affectionately known as the “terrain goddess”, she worked as an art director and 3D modeler on flight simulators, racing games, and space odysseys, as well as creating a workflow with NASA that generated high-res imagery from low-res satellite data.

Nicole then moved on to advertising as a creative lead. Where she developed integrated campaigns and creative strategies for some of the world's largest brands. She’s written, directed, designed, and managed cross-functional teams on multi-platform marketing campaigns for clients such as Google, Toyota, Cirque Du Soliel, Motorola, Dove, Axe, American Idol, and Volkswagen.

She now is focused on directing projects that fuse the digital and the real, including live performances augmented by sonar-sensing smartphones, a Google Experiment, and interactive characters with a mind of their own. Her passion to use technology as a creative tool has led Nicole to produce award winning interactive experiences that have been honored at Cannes, One Show, the FWA, the Art Director’s Club, AICP, and SXSW. And has had the pleasure speaking at Google’s Sandbox multiple times.

Nicole is constantly dreaming and scheming, and independently generates projects that push the boundaries of what’s possible in the interactive space. In 2009, she developed MiniCine, an interactive film concept that hands over character and cinematic control to the user. This past year, she began exploring interactive character development, emotional responsiveness, and examining ways to create a bond between character and the audience. This has led to her latest project, HUE, a touch-based interactive tale about a man who has lost his senses, and only you, the viewer, can guide him to find them again.  

Her fine art and filmmaking has been presented internationally including her collaboration with famed spooky kid Marilyn Manson on the short film "Doppleherz." She is currently working on "Adorning Ghosts," a series of interactive portraits that are reactive to the viewer.   Full CV


I've been more than fortunate to work with an amazing group of people, who have enhanced my work and projects in immeasurable ways. You should check them all out and work and play and grow and laugh together (as they are all not only beyond talented, they are pure joy to work with).

DAVID MCFARLAND is an amazing Director of Photography whose knowledge is endless and willingness is humbling. He is a true painter of light.

KC AUSTIN is a ridiculously talented creative developer with an meticulous eye.

STEVIE LAUX is an amazing creative mind (creative direction, art direction, editor, you name it).

ANITA FONTAINE is a delightful and masterful creative mind with crazy interactive chops.

JESSICA HUNDLEY is an amazing creative force (a writer, a filmmaker, a doer). 

AMY JO DIAZ is an mulit-talented art director and artist (she makes things happen above and beyond).

CANDICE BIRNS is THE hair stylist that you want to work with (never mind that you'll fall madly in love with her).

HEATHER CVAR is a highly talented make-up artist (and is totally in it to win it).

JASMINE ALBUQUERQUE is a seriously creative choreographer and dancer (she is one of the members of Wife, they are mind blowing).

RYAN HEFFINGTON is a force of nature in the dance community (he choreographed the very famous sia, chandelier video).