DOVE Waking Up Hannah
CONCEPT . DIRECTOR . CREATIVE DIRECTOR
"Waking Up Hannah" is Dove's first online interactive film to support the Go Fresh product collection. The film allows users to interact with the main character as she experiences a number of daily beauty and life pressures. The project was immensely successful exceeding target sales by 48% and it was named the second most viewed interactive piece in 2008. check out Ogilvy's case study here.