HUE

An Immersive And Visually Driven Interactive Tale About A Young Man Who Has Lost His Ability To See Color.

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From creator Nicole McDonald, Framestore Ventures has partnered with Marry the Moon to tell a touch-based interactive tale about a young man, named Hue, who has lost his ability to see color.

Some days, life is blaring with bawdy and bright banderoles. Other days, it can be a little more pasty and pallid. Hue, our protagonist, has had his ups and downs like any of us, but lately the grays have overshadowed the greens and roses has lost their luster. If Hue could remember what the blues looked like, he’d have them, but all of the color’s gone missing from his world.

He's not depressed per se, but a string of events (it’s complicated) has left him unwilling to engage. As a result, he’s dim to all the wonderment life has to offer and to his own potential to be wonderful.

That's where you come in... You are the antagonist who becomes the protagonist, the once-a-stranger friend who helps Hue embrace life by its full spectrum.

This interactive film allows viewers to accessibly explore an emotional, character-driven narrative. On either a tablet device or in VR, viewers use their hands to connect with Hue as he realistically reacts to touch like a living, breathing being. A nudge to his shoulder garners a “leave me alone.” Or you can entice him to walk by grabbing his hand and leading him around.

Treat Hue kindly and he’ll relax and open up to you. Knock him around and he’ll respond realistically. Your touch has the power to create a physical connection, to create a bond that helps him evolve.

In Hue’s stark world there isn’t initially much to see or do. Thank goodness for Hue’s shadow, who, having grown tired of Hue’s moping, aides your attempt to help Hue return to his best self. He helps you navigate Hue in search of memories from his past, depicted as lushly illustrated interactive animations. Along the way, you’ll be joined by a trio of primary-colored friends who represent three aspects of Hue: red represents love, blue represents family, and yellow represents his creativity.

With your help, the environment color builds back into his world. As you interact with him, Hue’s character evolves. His disposition changes as he learns to value your assistance, and he even becomes independently curious at times. He still will need your support when something makes him retreat back into his shell. It’s up to you to touch and feel him out.

This touch-based interactive tale is a little different but designed to delight. It tells a universal story about how it feels to be sad and how to communicate with sad people. While you can’t drag Hue straight out of the dumps, you can help him gently face the memories he once tried to repress and see the glorious moments of the present day. This nonlinguistic narrative favors expression over exposition and we hope Hue has something to say to everyone.

Built entirely in the Unity game engine, the fluid, painterly style is initially reflective of Hue’s somber mood, but bursts of color are waiting in the wings. We are currently in production of the first installment which is being developed for mobile, tablet, and VR. 

HUE had the honor of being selected for the 2016 Sundance Frontier Lab and will premiere at the 2017 Sundance Film Festival in January. Check out a Sundance Spotlight blogpost on the experience and progress since here.

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