TOYOTA Prius Projects

TOYOTA Prius Projects

ART DIRECTOR

Beautiful/Decay: Future Perfect Book. Presented by Toyota Prius Projects,

Beautiful/Decay (an amazing art blog) asked artists to “show us what your ideal future would look like.” and over 300 submissions poured in, spanning every medium, technique, and style. From the 300 submissions, one Grand Prize winner was selected and over 100 finalists work was featured in a physical book.

The book also includes a feature length article with notable, emerging, New York artist, Robin Williams whose surreal paintings give us a view into her very own Future Perfect. Only 1,500 copies were made, all of which are ad-free and hand numbered.

Check out Beautiful/Decay here and the book .

 

AXE Vice

AXE Vice

CONCEPT . DIRECTOR . CREATIVE DIRECTOR

This global campaign's strategy was to create an interactive film where the user had to solve crimes committed by nice girls who mysteriously turned naughty. The challenge was to create a large and lavish noir themed online film while keeping the download time fast, the interactions engaging, and the content pan-cultural (35 languages) & age-appropriate.

AMERICAN IDOL Season 9

AMERICAN IDOL Season 9

CREATIVE DIRECTOR

Well, it was a wild ride, fast paced, a ton of weekly content. Sooo many sponsors/clients to manage, new designs with three sets of eyes for approvals (Fox, 19, and Freemantle), lots of content to neatly squeeze on a page, and honestly the most amazing team to work with!

I played many roles on this job. I oversaw the look and feel of everything...which included up to 32 weekly galleries, 36 weekly videos, video graphics, sponsorship campaigns, promos, the Myidol community, and basically everything you saw inside americanidol.com. My team designed, illustrated, color corrected, and created most everything from scratch with very short turn around. It was a blast, it was exhausting, and an awesome challenge.