Had the pleasure to led the creative for CAA’s Observatory Agency on Corona’s ‘La Cerveza Mas Fina’ integrated campaign that celebrated the 90 years of Mexican history. The campaign included digital, social, experiential, and culminated with a stop-motion broadcast spot narrated by Gael Garcia Bernal and inspired by the art of celebrated artist Pedro Friedeberg.

Made for the Mexican market, featuring an epic stop-motion journey through the deep history both of Mexico and the iconic beer Corona, this Spanish language short is the center if the brand’s most successful campaign in its 100-year history.