As Creative Director and Lead Designer, I oversaw the visual, experiential, and interaction design for a suite of interactive kiosks developed for Expo 2020 Dubai (held in 2022 due to the pandemic). In collaboration with Hexagram, I helped shape three custom-built installations that used cutting-edge computer vision and augmented reality to create playful, deeply personalized guest experiences.
Each kiosk featured a stereoscopic camera system embedded within a conventional display, transforming it into a responsive portal. Real-time face and pose detection encouraged guests to move, dance, and explore, while reactive visuals brought the Expo’s mascots to life in unexpected and delightful ways.
In addition to developing the visual identity and user interface across all modules, I created detailed storyboards and animatics to communicate interaction logic, timing, and tone to animators and developers. These previsualization tools were critical in aligning cross-disciplinary teams around a cohesive vision that balanced playfulness with technological sophistication.
Working closely with engineers, I ensured that the design integrated seamlessly with underlying hardware and software — delivering intuitive, expressive interactions that transcended language and cultural barriers. Each experience ended with a personalized digital takeaway, sent directly to guests' phones, turning playful participation into a lasting Expo memory.
Unveiled as part of an event that welcomed over 24 million visitors from around the world, these installations exemplified the fusion of storytelling, emerging tech, and human connection — offering joyful, culturally inclusive moments at one of the most globally significant events of the decade.