As the sole designer on the Le Paliz project, I was responsible for crafting the entire visual identity of the brand—from logo and icon design to packaging and promotional assets. My goal was to create a cohesive and elevated aesthetic that reflects Le Paliz’s pioneering approach to traditionally-crafted fine hashish. Drawing on the brand’s deep roots in artisanal cannabis culture, I developed a visual language that balances old-world craftsmanship with a clean, contemporary sensibility.

Every element of the design was guided by the product’s refined nature and cultural significance. I created packaging that feels both luxurious and grounded, using tactile materials and minimalist design to evoke a sense of ritual and heritage. The logo and icon system were developed to be distinctive yet timeless, communicating trust, quality, and the transcendent experience Le Paliz offers. With a unified and intentional design direction, the brand is set to make a strong debut in the premium cannabis space.