As Creative Director for Anything For You, an AI-powered concierge experience developed in collaboration with Hexagram for Magic Mike Live, I led the creative vision and narrative development, shaping both the look and feel of the final product. Working closely with Hexagram’s team, I helped define the brand voice to reflect the humor, charm, and personalized care that the show embodies. I spearheaded the initial research phase, identifying user needs through detailed demographics, user personas, journey mapping, pain points, and goals. This research informed the experience design, which I helped guide through the creation of interaction mechanics, Phase 1 feature planning, and a comprehensive experience blueprint. I also directed the art and content strategy, developing UI references and narrative samples that defined the platform’s tone and visual identity. Additionally, I managed the project timeline to ensure timely delivery and cohesive creative execution. The result was an immersive, AI-enhanced booking and planning tool that redefined the entertainment experience from start to finish.

The project is currently in production, and I’d love to share more about it in person.