As part of my broader creative practice, I often collaborate with directors and production companies to help shape early concepts and pitches - especially for immersive, live-streamed, or real-world experiences that blur the lines between narrative, physical space, and technology. In these collaborations, I bring a hybrid skill set that bridges story architecture, interactive design, and technical visualization to help transform powerful ideas into fully realized experiential blueprints.
One such collaboration was with the brilliant Annie Saunders on her acclaimed project In Someone Else’s Shoes, an emotionally resonant, immersive installation for Santander Bank created in partnership with HELO. For this pitch, I worked closely with Annie to help formulate and articulate the core concept, then developed visual and structural frameworks to bring the experience to life - from the narrative progression and spatial storytelling to the role of technology in deepening audience empathy. The result was a compelling creative treatment that helped secure the pitch and shape the final execution
In Someone Else’s Shoes was a headphone-based, one-audience-member-at-a-time experience, staged inside a meticulously recreated suburban home placed at the World Trade Center transit hub in New York during National Domestic Violence Awareness Month. Developed with the guidance of domestic violence and financial abuse experts—and in partnership with NCADV and NNEDV—the installation gave passersby a visceral window into the hidden, often isolating financial abuse within abusive relationships.
The project was a critical and cultural success, winning the D&AD Yellow Pencil for Spatial Design and Installation Design, the AICP Next Award for Experiential, and multiple honors at The One Show and APA Ideas Awards, including Best Use of Technology for Good. It is now archived in the Department of Film at MoMA NYC. I’m proud to have contributed to a piece that not only moved people but also helped bring vital social issues into public conversation through innovative experiential storytelling.