An oldie, but such a goodie. “Yaris. It’s a car!” was an all-digital campaign centered around an incredibly innovative website for a shockingly basic car. With the hilarious Micheal Showalter as our host, itsacar.com was an experimental HTML5 site that utilized WebGL, realtime physics simulation, dynamic and adaptive sound, CSS3, and Multi User Socket Communication. Toyota reached 80% of the 2012 Yaris sales goal by February. It was also featured on Google’s Creative Sandbox.